Simon Sinek：从「为什么」开始——伟大领袖如何激发行动（TEDx）

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

Why HN likes it: Recommended as a quick way to get the core of 'Start with Why' for pitches and communication, though some note small companies are not Apple.

“A much faster way to understand the central message of "Start with Why" would be to watch the TEDx talk”