动机的谜题（Dan Pink，TED）

Dan Pink's TED talk argues that traditional carrot-and-stick rewards often fail for creative work, drawing on the candle problem and social science research. He points to autonomy, mastery and purpose as better motivators.

Why HN likes it: HN cites it whenever money as an incentive comes up, as evidence that rewards can backfire for creative white-collar work.

“I highly recommend taking a look at the work of Daniel Pink related to money as an incentive.”